Trident Consulting

You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.

—Zig Ziglar

Achievement is largely the product of steadily raising one's levels of aspiration... and expectation.

—Jack Nicklaus

In business, winning and achievement mean:

• Closing more business, and achieving your quarterly sales objectives
• Increasing your sales margins, and profits
• Advancing your sales teams capabilities
• Retaining customers forever

Traditional sales methodologies are not effective in today’s market. To win new business, you need a fresh, innovative approach using a new set of sales skills and strategies — Trident's Sales Consulting services and Sales Training program will help you significantly improve your sales teams’ results on a consistent basis!

As the sales leader, are you challenged to:

• Get a new product to market, meet and work with decision makers?
• Sell to the largest F500 accounts or challenging mid-market and SMB companies?
• Implement sales processes and practices to improve your sales team’s performance?

Trident's Sales Consulting, Sales Training and Coaching Programs will help you improve performance. Click on your area of interest below:

Sales Consulting
Sales Training
Sales Management

Trident will help you advance your sales team’s performance and achieve your revenue objectives on a consistent and predictable basis.

Trident Sales Consulting

Have you ever have experienced the frustration of missing a quarterly sales quota due to your team’s ineffective sales strategy, or poor execution? Have you been unable to identify key problems?

Sales optimization begins with an accurate assessment of your people, processes, and strategies. We define competitive strengths and threats; identify performance gaps and growth potential. To assure implementation and mastery, we develop execution plans that track directly with your sales performance objectives. We help you bridge the gap between strategy and sales results.

We believe sales consulting goes beyond assessment and recommendation. A sales consulting engagement is not complete until the client has achieved successful implementation. All of Trident's programs are results-oriented and outcome based and built on industry-best practices and proven sales processes and methodologies to improve your sales performance.

The Trident Sales Consulting team will help you diagnosis your sales processes, assess your sales team and review your sales performance metrics. We will design and implement a sales program to help you pro-actively manage your business, improve your sales teams’ performance and achieve your revenue objectives.

We’ll help you take a fresh look at your sales team and processes. Trident will help you examine your current sales model, process, practices, and methods, and we will assess your people, processes and systems.

We’ll look at your sales funnel from lead generation through pipeline development and decision-making, and we will examine your sales strategy and execution capabilities. From this, Trident will develop and implement practical solutions that your team can use to produce consistent results.

Sales Training

Is your company or sales team struggling to:

• Achieve its sales and revenue goals?
• Speed up the sales cycle and close more effectively?
• Crack into new targeted corporate accounts?
• Increase demand for your offering?
• Get new reps up to speed faster?

Can your sales team effectively convert opportunities into new customer relationships?

We will train and coach your sales team to help them win more business and achieve their sales objectives.

Trident sales training teaches best practices, and it is designed to improve your reps selling skills and advance the sales strategies they use to manage accounts and win new business. Moreover, in our training we cover all of the attributes of a successful sales representative; motivation, behavior and activity as well as the selling skills, sales strategies and sales execution needed to be a performer. Sales training coupled with Trident's on-going coaching program produces lasting results.  Our sales training is based on decades of experience and industry best practices to help your sales team improve their performance on a consistent and predictable basis.

Trident offers these sales training programs:

Level I Selling Fundamentals

A basic 2 or 3 day program designed for new hires and professionals new to sales. This program will cover all of the A-Z basics of selling; territory management and account planning, prospecting, building rapport, qualification, presenting, objection handling, competitive proposals and pricing strategies, trial closing, negotiation and closing new business, and taking care of new customer relationships.

Level II Consultative & Solution Selling

A focused 2 or 3 day program focused on complex B2B sales processes and teaches sales teams the skills and practices to leverage the best consultative selling practices and solution-selling methodologies. The program is cohesive and will guide your sales professionals through each step of the sales process: intelligence and research, account planning, sales team building and managing resources, developing a “winning” preemptive sales strategy, and flawlessly executing that sales strategy to win new business and expand existing customer relationships.

We will provide your reps with the skills, capabilities and insight to help them successfully win the project team’s vote, navigate across the crucible and close more new the business.

This program is interactive with exercises and role-playing to help your sales representatives immediately apply and use what they have learned.

Level III Selling at the CXO level

This is an advanced 1 or 2 day workshop designed for sales and business development professionals as well as sales management and marketing professionals to elevate their sales performance and effectively sell at the executive level.

Sales professionals and teams that can sell at the executive level dramatically outperform their peer group, earn more money, achieve greater results, and build significant businesses.

Why Trident Sales Training?

Our programs provide your teams with the ability and mental acuity to win new business on a consistent and repeatable basis, in a very competitive market. We help individual contributors develop the skills, knowledge, and confidence to improve their sales performance. We provide on-going coaching programs that are integrated with sales training to ensure what we teach sticks and that your reps can learn, apply and use new skills and capabilities to elevate their sales performance.

Sales Management Development Program

Trident offers sales management and leadership development programs to help your sales leaders and managers more effectively coach, manage and lead their respective sales teams. We help sales executives and managers build high performing sales teams that deliver results.

Sales Management: Principles and Best Practices

This program provides foundation level sales management training. The program will detail the principles and practices of sales management to help your leaders become more effective sales managers and coaches. This program is designed for mid-level managers, Directors and Vice Presidents who have been in this role 0-3 years. The program is a great refresher course for managers with experience and will deliver significant value for new sales managers.

Sales Management: Building a High-Performance Sales Team

This program is designed to teach advanced sales management strategies and tactics to develop, build and manage a high-performance sales team. This program is designed for sales executives and vice presidents to help them develop and deploy a world-class sales organization.

Sales Management: Coaching

This is a one-on-one coaching program that is custom tailored to work closely with leaders on their most pressing issues, concerns and business objectives. This coaching is personalized, whether the focus is skill development, leadership or specific areas for problem-solving and resolution.