Trident Consulting

BancInsure is an Oklahoma City, Oklahoma based mid-market insurance underwriter that specializes in marketing and providing a full suite of insurance services to Community Banks, through its direct sales force and channel relationships. Trident was hired by the CEO to assess the sales team and sales processes and make specific recommendations to improve overall organizational readiness, effectiveness and sales performance.

Orem, Utah based US Synthetic is an innovative leader in the energy industry, delivering high performance products and superior customer service to support the business success of its customers. US Synthetic leads the industry in the development and production of polycrystalline diamond cutters (PDCs) for oil and gas exploration. US Synthetic is a world-class technology and lean manufacturing company.

Trident and CRD was hired by the CEO to conduct external market research, create outcomes-based positioning, create and implement a sales design and re-train the sales engineers to use a consultative selling methodology. The company is poised to become a $250M company.

MCIW is a leading steel fabrication company, located in Bath, PA. John Cancelliere, President and CEO hired the Trident team to re-position the company for revenue growth. Trident performed external market research to create outcomes based positioning, implemented a proprietary sales design, and trained the project managers, estimators and sales managers to utilize a consultative selling methodology, as well as implemented the Salesforce.com to monitor and measure sales performance.

NYC based CRD Analytics is a leading provider of independent sustainability investment analytics. The executive team hired Trident as the interim EVP Marketing and Sales at a crucial time in the company’s evolution. Trident was tasked with formulating the initial marketing strategy and marketing the GSI-50 Index. As such, Trident created co-branding and co-marketing agreements with both Bloomberg and NASDAQ. These relationships are strategic and changed the trajectory for this growth company.

Jacksonville, FL based innovation software company e-Zassi is dedicated to transforming the way that medical device companies, technology transfer organizations, innovators, researchers, service providers, government agencies and investors connect and collaborate. e-Zassi helps these organizations generate powerful new efficiencies for the development and commercialization of life saving medical technologies.

Trident was brought in by the BOD and CEO to assist in defining a “shift” strategy and implementing a new go to market program for this growth oriented company. Accordingly, the company is advancing as it executes on its new customers acquisition program and revenue acceleration strategy.

Lancaster, PA based Mission Research creates and markets fund raising software for non-profit organizations. Charlie Crystal, former Founder & CEO, hired Trident to review operations and help define a forward strategy. Trident used the classic strategic planning process and met individually and collectively with all of the executive leaders to define company goals and objectives, create an operating plan and gain crucial buy-in and support from all levels in the organization. Mission Research continues to meet or exceed its quarterly and annual goals and objectives.

Malvern, PA based EFF Consulting focuses on and specializes in compliance issues surrounding the pharmaceutical and medical device industries. EFF’s solutions are designed to help its clients optimize processes, reduce costs and access the information necessary to operate their business effectively. The President & CEO hired Trident to review its current marketing and sales strategy and execution capabilities. Additionally, Trident was hired to develop and co-present a key presentation at a major pharmaceutical industry event in Washington D.C. in January, 2010.

Salt Lake City, Utah based Amplexo is engaged in developing and licensing its proprietary and unique formula’s and beverages based on Guarana to all type of industry distributors and retailers.

One of the company’s branded beverages is called Vá. Vá is a great tasting, energy-injecting berry-brew. In Portuguese and Spanish, Vá means Go. Trident was hired by the CEO to expand business development activities, target specific opportunities to accelerate licensing activity and achieve revenue growth.